Privacy policy

Last Updated: August 7, 2026

The Softest Hour ("we," "us," or "our") operates this website and online store, including all related content, features, products, services, and customer support channels (collectively, the "Services").

The Softest Hour is an independent luxury sleep and bedding brand based in the Netherlands. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, place an order, contact us, or otherwise use our Services.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

We may collect personal information that identifies you or can reasonably be associated with you, including:

Contact Information

Name
Email address
Billing and shipping address
Phone number (if provided)

Order and Transaction Information

Products purchased
Order details
Payment and transaction information
Returns, exchanges, or customer service requests

Account Information

If you create an account, we may collect account-related information such as login details and saved preferences.

Device and Usage Information

We may automatically collect certain information when you visit our website, including:

IP address
Browser type
Device information
Website activity and interactions

Communication Information

Information you provide when contacting our customer care team, submitting forms, or communicating with us.

We collect this information directly from you, automatically through your use of our website, or through trusted service providers that help us operate our store.

How We Use Your Information

We use your personal information to:

Provide Our Services

Process and fulfill orders
Provide customer support
Manage returns and refunds
Improve our products and services

Communicate With You

Respond to questions and requests
Provide order updates
Send important service-related communications

Marketing and Personalization

Send promotional communications when you have chosen to receive them
Improve your shopping experience
Provide relevant recommendations

Security and Compliance

Prevent fraud
Protect our website and customers
Comply with legal requirements

Sharing Your Information

We may share personal information with trusted third parties that help us operate our business, including:

Service Providers

Companies that assist with:

Payment processing
Order fulfillment
Shipping and delivery
Website hosting
Analytics
Customer support

Legal Requirements

We may disclose information when required by law or when necessary to protect our rights, customers, or Services.

Business Transactions

Information may be transferred as part of a merger, acquisition, restructuring, or sale of business assets.

We do not sell your personal information.

Payment Information

Payments are processed securely through third-party payment providers. The Softest Hour does not store complete payment card information.

Payment providers process transactions according to their own privacy policies and security practices.

International Data Transfers

Because we work with international service providers and fulfillment partners, your information may be processed or stored in countries outside your country of residence.

We take reasonable steps to ensure personal information is handled securely and protected in accordance with applicable privacy requirements.

Your Privacy Rights

Depending on your location, you may have rights regarding your personal information, including the right to:

Access your personal information
Request correction of inaccurate information
Request deletion of your information
Receive a copy of your information
Opt out of marketing communications

To request assistance regarding your personal information, contact us at:

Email: info@thesoftesthour.store

We may request verification of your identity before completing certain requests.

Children's Privacy

Our Services are not intended for children under the age of 16.

We do not knowingly collect personal information from children.

Data Security and Retention

We use reasonable measures to protect personal information from unauthorized access, misuse, or disclosure.

However, no online service can guarantee complete security.

We retain personal information only for as long as necessary to provide our Services, maintain business records, resolve disputes, and comply with legal obligations.