Privacy policy

Last Updated: February 6, 2026

The Softest Hour operates this store and website, including all related content, features, tools, products, and services (collectively, the “Services”). This Privacy Policy explains how we collect, use, and protect your personal information when you visit, use, or make a purchase through our Services. By using our Services, you acknowledge that you understand and agree to the collection and use of your information as described below.

Personal Information We Collect

We may collect or process personal information that identifies or can reasonably be linked to you, including:

Contact Details: Name, billing and shipping addresses, phone number, email address.
Financial Information: Payment card details, transaction information, and purchase history.
Account Information: Username, password, preferences, and settings.
Order & Interaction Data: Items viewed, added to your cart, purchased, returned, exchanged, or cancelled.
Communications: Information you provide when contacting us.
Device & Usage Data: IP address, browser, device type, and activity on our website.

We collect this information directly from you, automatically through our Services, or through trusted third-party service providers as needed to operate the store.

How We Use Your Information

We use personal information to:

Provide and Improve Services: Process purchases, manage orders, facilitate returns, remember preferences, and tailor your shopping experience.
Communicate with You: Respond to inquiries, provide updates about your orders, and offer customer support.
Marketing: Send promotional communications if you opt in, and display personalized recommendations.
Security & Compliance: Protect against fraud, enforce policies, comply with legal obligations, and secure our Services.

Sharing Your Information

We may share personal information with:

Service Providers: Companies that assist us with payment processing, shipping, fulfillment, analytics, and customer support.
Legal & Safety Purposes: Law enforcement or legal entities if required by law.
Business Transfers: In connection with mergers, acquisitions, or other corporate transactions.

We do not sell your personal information.

International Transfers

Your information may be stored and processed in countries outside your residence. We take appropriate measures to ensure your data is protected, including recognized transfer mechanisms where required.

Your Rights

Depending on your location, you may have the right to:

Access, correct, or delete your personal information.
Receive a copy or transfer your information.
Opt out of marketing communications.

To exercise any of these rights, please email us at info@thesoftesthour.com. We may need to verify your identity before processing certain requests.

Children’s Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children.

Security & Retention

We take reasonable measures to protect your data but cannot guarantee absolute security. We retain your personal information only as long as necessary for the purposes outlined above, or to comply with legal obligations.